When the concept of motif investing (explanation below) crossed my desk, I was immediately interested in the possibilities it offered “do-it-yourself” investors. For starters, it’s inexpensive, and it’s powerful. More on that later. First, what is it?
Motif investing is a new model for investing developed by a Bay-area firm called Motif Investments. At their core, motifs are simply indexes, but they are more intuitive and consumer friendly than their traditional counterparts, and they can be purchased for just $9.95 in denominations as low as $250.
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