This is the 12th post in the SEM Intermediate Series, a collection of posts intended for search engine marketing (SEM) professionals looking for guidance in monitoring and adjusting key performance indicators (KPIs) and other aspects of campaign management that help determine PPC success in Microsoft adCenter. This series is a continuation of the SEM Beginner Series.
In the world of SEM we are constantly looking at the data: how can I get the most from what I have? How can I be smarter with my business? How do I get the results I need? This logic can be applied to your budgeting as well; understanding budget methods and how they fit your business goals are absolutely essential to successful campaigns. However, in order to comprehend what your budget means to you, there are some key questions to ask yourself.
More: continued here