Paid Search: one-way ticket to the poor farm or great profits? By About Cash Flow Editor | 14 November, 2007 - 10:11 pm |12 July, 2014 Personal Finance For example if you sell “long term care insurance” what type of people do you want clicking on your ads? Of course, you want individuals looking for long term care insurance, not “long term care” or “insurance”. … More: continued here Tagged long-term. Bookmark the permalink.